General Catalog for 2009-10

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(MKTG) Marketing

3033.0 Principles of Marketing

An introduction to the system of activities that constitute marketing:

product or service planning and development, pricing, promotion and

distribution, with emphasis on the principles, policies and strategies

utilized to satisfy the needs and wants of the consumers and society.

Prerequisites: ACCT 2013, ECON 2013, 2023 or consent of the instructor

Fall/Spring

3053.0 Transportation and Channels Management

Management of distribution functions such as purchasing, transporta-

tion, storage, packaging, and handling. Focuses on the charact-

eristics, functions, and interrelationships of the producer, trans-

portation, retail, and wholesale institutions in the marketing

channel. Prerequisite: MKTG 3033.

Spring

4113.0 Consumer Behavior

The study of the contribution to marketing from the social sciences in

the areas of individual and group behavior. Prerequisite: MKTG 3033.

Fall

4801.0 4801-4893 Special Sudies in Marketing

Given on demand and varied to meet the needs of seniors.

On Demand